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How to shop for a dry cleaner
When shopping for a dry cleaner don’t just shop by price because what we are selling you is Time, Experience, Quality & Service.
First you must determine what you want out of your dry cleaner. And what do I mean by that? Are you looking for the cheapest place in town, do you want quality work, does it have to be down the street from you house, are you looking for an experienced place to take you high end garments, keeping the white garments white a top priority or is stain removal the most important issue? And now there is a new factor to add in, do you want your clothes cleaned in a chemical solvent but that’s a separate issue.
Knowing what type of dry cleaner you are looking for is important to know before you begin your search. The best way is to separate the dry cleaners into three categories:
- High volume crank out the work type dry cleaner
- Mid range try to do it all dry cleaner
- Upper end quality dry cleaner
How do you determined which dry cleaner is which? You must question them to see what they offer and how they offer it.
- High volume store are usually the mid to cheapest priced offering continues discounts and coupons to keep up the volume.
- Mid range dry cleaners will offer some discounting or coupons but will also try to offer quality work.
- Upper end dry cleaners focus solely on quality and service placing the priority on the customer and the garment.
The majority of dry cleaners fall into the mid range category leaving few in the high volume or upper end range. There is nothing wrong with any of these types of businesses it’s a matter of preference.
Keep in mind we are all for profit businesses so if you are paying less the chances are you are getting less and if you are pay more you are getting more.
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